Ayush Prakash

Account Manager @Aruom Group Usa

Prayagraj, IN

Managed global CPI, CPA, and CPR campaigns for Android & iOS apps across Tier 1, Tier 2, and international markets.Handled MMP-based campaigns using AppsFlyer, Branch, and Kochava to drive measurable growth.Onboarded and managed 30+ direct publishers & traffic partners, ensuring strict KPIs (CCR > 0.12%, CVR, ROI benchmarks) were consistently met.Allocated offers, optimized campaign delivery, and secured high-quality traffic across verticals: Finance, Gaming, Lifestyle, and Utility.Optimized UA performance by tracking post-install events & in-app behavior with advanced MMP analytics.Conducted traffic quality audits and prepared weekly performance reports for clients and stakeholders.Specialized in user acquisition strategy, partner communication, offer allocation, and fraud prevention.Scaled campaigns through data-driven optimization, delivering improved ROAS and long-term retention.Partnered with leading brands to design and execute paid traffic growth strategies aligned with performance goals.

Js university

Master of Arts - MA

Ewing Christian College(Autonomous College)

Bachelor of Arts - BA