Ayesha Patro
Content & Brand Strategist @Librael Swim
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WORK HISTORY
Content & Brand Strategist @Librael Swim
Drove content strategy and brand storytelling by building content pillars, defining visual identity, and executing 360° marketing campaigns across social media, PR, and influencer marketing to boost brand awareness and engagement• Managed cross-functional collaborations with agencies, influencers, stylists, and premium lifestyle brands for co-branded activations and marketing communications• Optimized marketing operations by analyzing social insights, campaign KPIs, and audience data to refine strategies and improve ROI• Represented the brand at on-ground events and experiential marketing initiatives, enhancing visibility, customer acquisition, and community engagement.• Conceptualized community-driven initiatives, including a women-led podcast to strengthen storytelling, loyalty, and brand community
EDUCATION
PES University
Bachelor’s Degree
Symbiosis Centre For Management and Human Resource Development
Master of Business Administration - MBA
SKILLS
ABOUT AYESHA PATRO
With a foundation in Computer Science Engineering and an MBA in Marketing, I operate at…
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