Ayesha A.

Digital Marketing Manager @Vigorant

CA, US

Conduct keyword research to optimize SEO strategies and improve website rankings- Develop and implement SEO strategies to drive organic traffic and enhance search engine visibility- Perform regular website audits to identify and fix SEO-related issues, ensuring ongoing optimization- Stay updated with SEO trends and algorithm changes to maintain best practices- Plan, execute, and optimize PPC campaigns across platforms like Google Ads and Bing Ads- Analyze campaign performance and adjust strategies to meet ROI targets and optimize budgets- Track KPIs to measure campaign success and ensure goals are met- Conduct A/B testing to improve ad copy, targeting, and landing pages for higher conversions- Develop and execute social media strategies across platforms like Facebook, Instagram, LinkedIn, and Twitter- Manage social media calendars, ensuring consistent and engaging content for brand presence- Analyze social media metrics and recommend improvements for better engagement and reach- Design, implement, and manage Meta ad campaigns on Facebook and Instagram- Create targeted ad sets based on audience insights to optimize reach and conversions- Analyze Meta ad performance and provide insights to improve creative, targeting, and bidding- Collaborate with development teams to ensure timely website launches and optimization- Integrate marketing tools like analytics, CRM, and lead-generation forms to enhance website functionality- Ensure websites are responsive, user-friendly, and optimized for conversions- Perform website updates and troubleshoot issues for a seamless user experience- Manage client expectations, ensuring timely service delivery and strong relationships- Conduct digital marketing audits for clients, identifying areas for improvement and recommending strategies- Provide regular reports on SEO, PPC, social media, and website performance to clients.