Awa Thioye
Director of Strategy @Stiff
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WORK HISTORY
Director of Strategy @Stiff
Ottawa, ON, CA
EDUCATION
Carleton University
Bachelor of Arts Honours (B.A.)
SKILLS
ABOUT AWA THIOYE
Awa is a multifaceted strategist with 13 years of experience working in communications, public relations and digital marketing. Her background is diverse because of her varied work experience, but the common denominator is her ability to hone a message into the language of the intended audience, creating a personal connection between audience and organization. She has a keen understanding of how originality and human connection form the cornerstones of a strong brand. Awa has conceptualized, developed and executed award-winning communications plans, marketing strategies, campaigns and rebrands for several public and private organizations, nationally and internationally. She also has a passion for writing with a focus on plain language. Awa is a member of the International Plain Language Federation Communications Committee. She\'s trained in Backdraft (an online system that teaches you how to write better for life). She delivers in-person and virtual writing training to communications professionals all across Canada.
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