Ashley Victoria Paxton
Fractional Chief Marketing Officer @Musical Chess
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WORK HISTORY
Fractional Chief Marketing Officer @Musical Chess
Greenville, SC, US
EDUCATION
Advanced Technologies Academy
Graphic Design
UNLV Lee Business School
Bachelor of Science (B.S.), Marketing
SKILLS
ABOUT ASHLEY VICTORIA PAXTON
What’s in a brand! A personality. An identity. A personified perspective that attracts, relates and derives a sense of belonging to the consumer’s digital eye. — This new age of consumer behavior, and designing the content to match that is where my true passion resides.My career has taken me on a journey through the sports industry - where I have defined a strategy to turn followers to fans - and local government, where I challenged content structures to include voice, drive engagement and prioritize quality over quantity.Today’s consumer is exposed to a plethora of content, but my goal is to stop the scroll, capture the attention and create a fan out of the average follower. One that builds loyalty, a sense of shared belonging / where a brand becomes a well-followed friend, a frequent search, a desired timeline find (and a champion over all algorithms).Let’s make your marketing meaningful, and create engagement-driven content plans t••••••••@gmail.com
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