Avijeet Kumar

Product Designer @Candescent

Toronto, ON, CA

Led UX and UI responsive design for wealth management solutions (RESP, Stocks, ETFs, Insurance), incorporating multi-currency support and regulatory considerations to enhance usability for investment advisors and end users.· Mentored Junior Designer in a cross-functional team, driving collaboration and delivering user-centric design solutions that enhanced product usability.· Created UX and UI deliverables using Figma including journey maps, wireframes, mockups, style guides and user personas to inform design decisions and improve user experience.· Collaborated with stakeholders to gather requirements using Miro and translated them into low-fidelity designs for quick alignment and approval on feature direction.· Designed clear, accessible, and user-centered content aligned with (WCAG/organisation) standards, ensuring digital services were easy to understand and use.· Oversaw the upkeep and continuous enhancement of the internal design system, ensuring consistency and scalability in collaboration with Engineering.· Conducted quantitative surveys, qualitative interviews and usability testing with wealth management advisors to uncover behavioural patterns and friction points in digital wealth planning tools.· Collaborated with product and data teams to conduct A/B tests that informed UX decisions and optimised key user interactions based on performance metrics.