Alexander Gladky
Chief Marketing Officer @Перфоманс Лаб
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WORK HISTORY
Chief Marketing Officer @Перфоманс Лаб
Moscow, RU
EDUCATION
Dotorg. Branding & Strategy
Стратегия позиционирование и ценностное предложение на рынках B2B
Higher School of Economics
Digital Marketing Strategy, Marketing
Higher School of Economics
Product Manager, Product Management of Technological Products
Moscow Aviation Institute (National Research University)
Bachelor's degree, Industrial Engineering
SKILLS
ABOUT ALEXANDER GLADKY
I\'m a seasoned marketing manager with years of experience in B2B Enterprise. I\'m focused on product marketing - getting IT products to market and keeping them there.I am a fluent English speaker.Highlights- Driving go-to-market strategy to impact revenue growth - Product launch planning and leadership- Positioning and messaging- Competitive positioning and differentiation - Product roadmap input- Sales enablement through collateral, training, messaging, and win/loss analysis- Public-facing with product content including webcast, case studies, and whitepapers - Multi-channel marketing management: digital, PR, events
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