Autumn Valencia

Marketing Manager @Stratos Private Wealth

San Diego, CA, US

Skills utilized: Brand Strategy and Development, Creative Direction + Design, Marketing Campaign Planning and Execution, Content Creation and SEO Focused Copywriting, Social Media Management, Website Development, Maintenance and CMS Migration, Data Analysis and Performance Tracking, Team Leadership and Collaboration, Project Management-Led the end-to-end rebranding of the finance firm with $1.5B AUM, orchestrating the creation of brand style guides, logos, messaging, templates, collateral, and launch strategies, resulting in a unified brand identity and enhanced market positioning with optimized content for search engines through on-page SEO, and strategic content placement, resulting in enhanced user experience and engagement metrics-Successfully spearheaded the migration and overhaul of the firm\'s CMS and website, overseeing all phases from initial wireframes to launch. This included domain transfer, migration of creative assets, and total creation of SEO-optimized copy aligned with the brand voice. By directing creative elements and implementing effective reporting and media archiving, I enhanced the user interface and overall experience, resulting in improved engagement and a strengthened identity that aligned with the rebrand-Averaged a 943% increase in organic social media engagement and followers (cross stream) within 12 months, through strategic content planning and engagement optimization techniques-Played a pivotal role in boosting the firm\'s online presence by conceptualizing and executing effective marketing campaigns, resulting in increased lead generation and brand recognition / value-Leveraged analytical insights to refine marketing strategies, optimizing content delivery, and enhancing audience targeting, contributing to improved engagement metrics and ROI-Demonstrated strong leadership skills by effectively managing cross-functional teams, fostering collaboration, welcoming feedback, and nurturing a results-driven work environment.

Los Angeles City College

Digital Communication and Media/Multimedia