Austin Hedley-Richards
Head of Digital Marketing @The Property Franchise Group
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WORK HISTORY
Head of Digital Marketing @The Property Franchise Group
Bournemouth, GB
Lead digital marketing strategy for a £multi-million, multi-brand estate agency group.• Drive commercial growth across PPC, SEO, and automation channels with a focus on ROI, CPA reduction, and lead-to-sale conversion.• Manage strategic partnerships and contracts with key technology, proptech, and media suppliers to deliver performance efficiency and commercial value.• Present digital performance and investment recommendations to business stakeholders, aligning marketing spend with financial KPIs and business growth targets.• Oversee group-wide data analytics, dashboards, and ROI reporting frameworks used to measure brand and channel profitability.• Champion digital innovation projects that create new revenue streams, from valuation tools and automation platforms to integrated CRM solutions
EDUCATION
Truro and Penwith College
BTEC, Business Extended Diploma
Bournemouth University
BSC Marketing, Marketing
Truro and Penwith College
A Level Media
Penrice Academy
GCSE
SKILLS
ABOUT AUSTIN HEDLEY-RICHARDS
As Head of Digital Marketing for the UK’s largest multi-brand estate and lettings group, I lead the digital growth strategy across 13 national brands and 650+ offices, translating data and innovation into measurable revenue performance.I’m responsible for driving commercial outcomes through digital transformation, combining analytics, technology, and marketing investment strategy to maximise lead generation, market share, and profitability. My focus extends beyond digital execution — I bridge marketing, operations, and board-level strategy to ensure every campaign and platform delivers tangible business impact.Partnering with leading proptech, media, and data suppliers, I negotiate and optimise multi-channel investment portfolios covering PPC, SEO, paid social, and automation platforms. Through precise analytics and ROI modelling, I identify opportunities for scalable efficiency, growth, and customer lifetime value improvement.I’m passionate about turning marketing performance into commercial advantage — ensuring that every pound spent is measurable, accountable, and aligned with our group’s financial objectives. My approach blends strategic oversight with operational precision, empowering brand teams and franchise networks to thrive in an increasingly data-driven market.Specialisms:Digital & commercial strategy · Marketing transformation · Budget optimisation · Partner & supplier management · ROI modelling · Performance marketing · Data-driven growth · Board reporting & business cases · Franchise marketing leadership · Proptech & automation
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