Aurélien Sergeant
Retail Design Manager - Nina Ricci @Puig
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WORK HISTORY
Retail Design Manager - Nina Ricci @Puig
Leading Retail Design across fashion, beauty and accessories, managing a team and shaping the brand’s evolving retail identity under a renewed creative direction.Key responsibilities- Define and implement global retail design strategy across categories- Develop strong visual concepts aligned with Creative Direction- Design and deploy permanent and temporary retail concepts (pop-ups, showrooms)- Collaborate with global and regional teams to ensure consistency and execution- Oversee guidelines, tools, supplier sourcing and technical feasibilityKey achievements- Redefined the brand’s retail identity across multiple touchpoints- Delivered scenography for Paris Fashion Week showrooms- Rolled out retail concepts across international markets and pop-up activations
EDUCATION
PSVA
Master 2 (M2)
L'École de design Nantes Atlantique
MANAA
L'Ecole Pivaut Nantes
Cours de Dessin
L'École de design Nantes Atlantique
BTS design produit
ALAC ( Association Carquefou )
Cours de dessin
La Fabrique
Licence
L'École de design Nantes Atlantique
Année 1 :
SKILLS
ABOUT AURÉLIEN SERGEANT
Retail Design Manager with 10+ years of experience shaping premium brand experiences across global luxury and beauty houses including Chanel, Lancôme, Clinique and Nina Ricci. I design and deploy retail concepts that go beyond aesthetics — creating immersive, scalable and commercially effective environments that enhance brand desirability and drive in-store performance. My expertise covers the full lifecycle of retail design: from concept creation to global rollout, bridging creative vision, technical execution and operational realities across markets. I’ve led projects ranging from flagship stores and international pop-ups to permanent retail concepts and large-scale VM guidelines, always balancing brand storytelling, customer experience and business objectives. With a strong cross-functional mindset, I collaborate closely with marketing, production, digital and regional teams to ensure consistency, feasibility and impact at every touchpoint. Today, I’m also exploring the intersection of retail, technology and innovation — integrating AI, data and new creative tools to rethink how brands engage customers in physical spaces. Core strengths:· Retail Strategy · Experiential Design · Visual Merchandising · Global Rollout · Team Leadership · Creative Direction · Innovation & AI in Retail
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