Alesha S.
Global Digital Media Coordinator @Puig
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WORK HISTORY
Global Digital Media Coordinator @Puig
Paris, FR
Byredo- Manage and implement global paid media plans across multiple markets (U.S, Europe, Japan) in alignment with e-commerce and CRM objectives- Coordinate with headquarters and local teams, as well as external media agencies, to ensure seamless campaign execution and alignment with brand strategy- Oversee full campaign lifecycle across channels (Meta, TikTok, Pinterest, Google, Affiliates): from pre-campaign planning and briefing to asset delivery, execution, and post-campaign reporting- Develop and maintain the marketing campaign calendar, including content planning, product focus, regional objectives, and creative/translation coordination- Assist in the creation of campaign briefs for ad copy, creatives, and localized assets, ensuring timely delivery across teams- Provide post-campaign performance reports, consolidating KPIs, analyzing results, and extracting key learnings to optimize future campaigns- Support performance marketing activities aimed at driving sales, delivering ad hoc analysis, and preparing strategic presentations and recommendations for internal teams- Conduct competitive analysis and benchmarking within the luxury, beauty, and fashion sectors, while monitoring emerging trends in technology, fragrance, and beauty.
EDUCATION
IFA Paris
Master of Business Administration - MBA, Fashion & Luxury Marketing
York University
iBA (International Bachelor of Arts), Communication and Media Studies
Seneca Polytechnic
French Language Skills Certificate , French Language and Literature
Hanyang University
Mass Communication/Media Studies
Humber College
Postgraduate Certificate, Advertising - Media Management
ABOUT ALESHA S.
Curious, creative, and always tuned in to the latest trends. I’m passionate about the ever-evolving world of media, beauty, and fashion. With a well-rounded background in social media marketing, advertising, PR, event planning, and brand management, I’ve worn many hats. I thrive at the intersection where strategy sparks creativity and storytelling turns brands into experiences. I excel in fast-paced environments where quick thinking, adaptability, and collaboration are key. Whether jumping into high-energy campaign launches or juggling multiple projects across cross-functional teams, I aim to bring a calm, positive, solutions-focused approach to all situations. Outside the 9-to-5, you’ll find me wandering through museums, chasing live music, or hopping from airport to airport. Art, travel, and fashion aren’t just hobbies, they are part of how I connect with the world and find creative inspiration. I’m big on continuous learning, quick to solve problems with a fresh perspective, and always up for a new challenge. Fluent in both corporate lingo and pop culture references, I stay sharp on emerging media trends and come equipped with hands-on experience in tools like Microsoft Office, Hootsuite, Later, Canva, MovieMaker, Final Cut Pro, Squarespace, WordPress, WIX, Adobe Photoshop, Illustrator, InDesign, Comscore, Infosys, and Vividata. Let’s connect—whether you’re a fellow new grad looking for industry insights, someone with an exciting opportunity, or just in the mood for a great chat over tea (virtual or otherwise)!
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