Audriana Li
Director, Strategy @GALE
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WORK HISTORY
Director, Strategy @GALE
Toronto, ON, CA
EDUCATION
The University of Western Ontario
Bachelor
Ivey Business School at Western University
Bachelor
University of Toronto Schools
High School
Reims Management School
Bachelor's degree
SKILLS
ABOUT AUDRIANA LI
Over the past 10 years, I\'ve developed deep expertise as a data-driven marketer with a background in the investment industry. Working with clients across the automotive, retail, financial services, hospitality, casino, telecom, education, and not-for-profit sectors has provided me a comprehensive experience advising C-suite leadership on customer acquisition & retention, growing customer LTV, database marketing, and transformational marketing initiatives. Within business and marketing strategy, my speciality has been using data to inform audience definition & segmentation, CRM marketing & customer journey development, loyalty program design & implementation, and financial modelling & business case development. In my free time, I am a content creator, managing @dobbyisafreedoodle on Instagram (45k+ followers) and TikTok (30k+ followers). Dobby is known as the Harry Potter dog because I\'ve taught him Harry Potter spells instead of regular commands. My account has been featured in the press including the New York Post, The Independent, Newsweek, Daily Mail, HuffPost, iHeart, and Yahoo! News. The @harrypotter page named us Creator of the Month, and our content has been featured on the @harrypotter and @wizardingworld Instagram and TikTok pages, which has been a highlight of my creator journey. I\'ve been fortunate enough to partner with brands including Vessi, Lost Craft Beer, Tickless, Cross Winds Leather, Mystical Tails and Oh My Dogness.
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