Audrey Obrien
Head of Marketing Uk @GenesisCare UK
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WORK HISTORY
Head of Marketing Uk @GenesisCare UK
Windsor, GB
EDUCATION
Crumlin College
Business Studies
ABOUT AUDREY OBRIEN
I am an experienced Marketing Director and passionate brand marketer with comprehensive knowledge of digital marketing and building fully integrated brand and communications strategies. Through developing deep consumer insights, I have turning those insights into emotionally engaging TTL campaigns, driving brand awareness, brand reappraisal and consumer acquisition. Areas of responsibility & experience: Insights | Strategy Development | Campaign Development | Content Development | Website Development & Optimisation | Campaign Analysis & Optimisation | Agency Recruitment & Management | Media Planning | Budget Control | Team Leadership | Consumer Acquisition | Membership Retention | Change Management | Innovation. Channel experience: ATL Channels | Social | PR | Influencers | Digital Marketing | PPC | SEO | Display | Paid Social | CRM | Direct Mail | Content Marketing | Website Development & Optimisation. Category experience: Consumer Lifestyle | Health & Well-Being | Online Membership | Publishing | Licensing | Subscription Commerce | eCommerce.
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