Aude Beauvallet
Marketing & Communication Director @Highstay
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WORK HISTORY
Marketing & Communication Director @Highstay
Paris, FR
Mission: Support the company’s structuring and establish it as a leader in its segment- Development and implementation of a marketing, communication, and digital strategy focused on optimizing revenue, occupancy rates, and strengthening brand awareness- Management of brand identity and platform; supervision of creative projects (shootings, briefs, visual coherence)- Development of press, influencer, and social media strategies, and management of partnerships to enhance brand visibility- Leadership of digital and e-commerce strategy (SEO, SEA, SMA) to increase direct market share and structure online customer acquisition. Implementation of CRM- Enhancement of customer experience and development of innovative strategic collaborations- Establishment and monitoring of KPIs. Management of a team of 4 employees.
EDUCATION
Université Paris-Sorbonne
Master
EcoLearn
MANAGER LA DURABILITÉ EN ENTREPRISE
Lycée Molière Paris 16
Hypokhâgne - Khâgne
Wine & Spirit Education Trust
Level 2
ABOUT AUDE BEAUVALLET
Experienced Director in brand communication and strategy, with a strong focus on digital and marketing. With a dual background in both agency and large international corporations, I bring a strategic and operational perspective to the table. My expertise is centered around building and transforming brands, aligning them seamlessly with the overall group strategy. My approach involves effectively translating needs into tangible action plans, thereby enhancing the visibility and desirability of the brands. What drives me is the desire to understand trends and listen to customers in order to innovate and create a meaningful impact. I actively engage in Corporate Social Responsibility (CSR), incorporating sustainable practices into my communication and marketing strategies. My flexibility and adaptability enable me to quickly grasp industry challenges, making me an enthusiastic and positive manager. Skills- External communication, advertising, media, content, internal communication - Client marketing, acquisition, loyalty, retention, CRM, data, studies, UX - Digital, SEO, SEA, social media - Artistic and creative direction - Public relations and press management - Sustainable business management (CSR)- Team and agencies coordination, calibration, and management - Project management and budget optimization - Performance measurement, ROI
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