Athina Farrahi

Marketing Specialist @The UPS Store

Assumed a supervisor role for a six month period, managing four annual marketing and advertising budget expenditures over $2 million. Monitors campaign performance metrics against budget allocations to achieve strategic objectives- Lead cross functional projects and collaborate with business unit leaders to develop new marketing initiatives and generate leads, creating and disseminating regular reports on lead generation results- Assist in development and delivery of print, digital, social media, video, radio marketing, andadvertising- Assist in updating, promoting, and maintaining the Franchise Sales Development website toenhance the prospective franchisee digital experience (web, social, portal)- Support the Corporate Retail Solutions department by assisting to create and develop marketingefforts aimed at increasing awareness and utilization of the B2B partnership programs