Miguel Atehortua
Director, Content & Omnichannel Delivery Canada, Uk & Nordics @AstraZeneca
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WORK HISTORY
Director, Content & Omnichannel Delivery Canada, Uk & Nordics @AstraZeneca
Mississauga, ON, CA
In my role as Director, Content & Omnichannel – Canada, UK & Nordics, I lead the operational delivery of content and omnichannel marketing campaigns across all business units, serving key markets and collaborating closely with marketing teams to elevate the customer experience and drive commercial success. I oversee a high-performing team dedicated to optimizing omnichannel services, implementing best practices, and partnering with senior stakeholders to tailor global strategies to local market needs.
EDUCATION
Squared Online
Diploma of Education, Digital Marketing
University of Phoenix
Master of Business Administration (MBA), Business
Universidad de America
Industrial Engineer
ABOUT MIGUEL ATEHORTUA
I am a bilingual Industrial Engineer and MBA with a robust track record in Digital Transformation, Omnichannel Ecosystems, Strategy Consulting, Supply Chain Operations, and Product Management. Over the past 20 years, I have successfully driven operational efficiency, enhanced customer and user experiences, and improved profitability for businesses across diverse and complex industries, including Pharmaceuticals, Payments, Retail, Banking, Consumer Packaged Goods (CPGs), Airlines, and Technology.Recognized as a results-oriented executive, I am committed to excellence and passionate about building and leading high-performance teams. My ability to navigate and innovate within multifaceted environments has consistently delivered strategic advantages and growth for the organizations I\'ve worked with.
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