Asya Kuznetsova
Senior Group Product Manager @Kraken
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WORK HISTORY
Senior Group Product Manager @Kraken
London, GB
Leading growth teams to drive customer adoption, engagement, long-term retention, and viral growth across Kraken’s product suite (Kraken, Kraken Pro, Krak, and more).
EDUCATION
Saint Petersburg State University
Master's degree, Corporate Finance
Reforge
Growth Series; Advanced Growth Strategy
Emlyon Business School
Master of Sience, Management
Saint Petersburg State University of Aerospace and Instrumentation
Bachelor's degree, Management
ABOUT ASYA KUZNETSOVA
Product and growth expert with over a decade of experience in FinTech and EdTech. I have held significant roles at top firms like PwC, a global leader in financial consulting, and Yandex, the fifth-largest search engine globally.Today, I am leading the product growth unit at Wise (formerly TransferWise), managing a team of product specialists, engineers, designers, and analysts to accelerate organic growth through in-product social features, virality, and referral programs- Previously served as the Head of Product at Yandex, leading the development and scaling of three EdTech products from scratch- Ex-PwC consultant with a strong foundation in Corporate Finance- Since 2024, I have been a featured speaker at Product School.
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