Asif Siddique

Senior Associate - Media Planner @IPG Mediabrands

Pune, IN

Manage campaign execution for the ExxonMobil client using Prisma and Mediatools, including attaching/detaching invoices, media plan setup, reconciliation, updating campaign costs, and ensuring accuracy between planned and actual spends.• Conduct competitive analysis and inform media strategies by pulling insights from Pathmatics, MediaRadar, and Ad Intel platforms.• Create and share Creative Trafficking Sheets with Programmatic and Social teams to ensure timely implementation of assets across planned platforms.• Track campaign performance using IAS (Integral Ad Science) and CM360, focusing on metrics like viewability, brand safety, fraud detection, and overall delivery; also review weekly pacing reports pulled from CM360 to monitor campaign progress.

Mviti

Diploma, Health sanitary

University of Kalyani

Bachelor's degree, Mathematics

Frankfinn Institute

Diploma of Education, Aviation/Airway Management and Operations

Kendriya Vidyalaya

Bachelor of Science - BS