Asia Sheikh
CTO Global Technology Innovation - Smart Verticals & Technology Integrator @Lenovo
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WORK HISTORY
CTO Global Technology Innovation - Smart Verticals & Technology Integrator @Lenovo
Morrisville, NC, US
Leading the “Imagineering Crew” Innovation Team to drive transformational efforts for Generative AI Solutions in – Sports & Arena Smart AI Space Vertical, Fan Engagement and Experience leveraging Artificial intelligence, Lenovo\'s sustainability ESG incubation focus, enabling circular economy business. Leading FIFA WorldCup Technology integration, Lenovo Center & Hurricanes and many others.• Act as an Technology Alliance Transformation Lead for FIFA Soccer as Technology Partner to enable next wave alliance and bring emerging technology partners.• Technology Officer for enabling Innovation at Area – Lenovo Center and enable art of possible new showcase in sports industry for live game fan engagement, fan experience creating WOW experience for most loved Ice Hockey Team – Canes • Implemented Idea Catalyst Change Management to foster a culture of embracing challenges and driving innovation.• R&D lead to enable Lenovo AI strategy and AI business for AI CoE and Hybrid Cloud.• Collaborated with stakeholders to develop and execute strategies for the Green revolution in Lenovo\'s SSG Strategy.• Lead R&D end to end process enablement across organization from Concept, Plan,Launch & Evaluate.• Enable Global Strategy for Common Architecture & Capabilities across organization.• Evangelist to empower BLP ( Build, Leverage & Partner) Strategy & Tactical Deployment, Partnership expansion.• Innovation via Technology Feasibility Evaluation, & empower internal adoption by LPL ( Lenovo Powers Lenovo)• Lead Technical roadmaps are set up and executed with R&D ( CTO Office) strong architecture governance, BLP recommendation and implementation• Core committee member in Responsible AI committee, enabling responsible AI adoption during Gen AI enabled projects.• Sustainability Lead for enablement of LISSA (Lenovo intelligent sustainability solution advisor)- a sales enablement tool to bring sustainability assessment for sustainable asset sales and solutions.
EDUCATION
National University
Master of Business Administration (M.B.A.), Business Administration, Management and Operations
ABOUT ASIA SHEIKH
I am a technology executive and Chief Technologist (CTO) for Lenovo’s Sports Vertical & AI Innovation, where I help shape the future of global sports through AI, data intelligence, and real‑time sports technology platforms.With 20+ years of experience in sports technology, enterprise digital transformation, and AI innovation, I design and lead platforms that power smart stadiums, connected venues, and major global sporting events. My work focuses on real‑time command centers, digital twins, edge‑to‑cloud infrastructure, and advanced sports analytics that enable split‑second decision‑making, operational resilience, and immersive fan engagement.I specialize in integrating AI, computer vision, IoT, real‑time data platforms, and immersive technologies into a unified sports operations and fan experience ecosystem—helping leagues, federations, and venues improve performance, enhance safety and security, and deliver personalized, data‑driven experiences at scale.As a global speaker and trusted advisor, I collaborate with sports federations, host cities, and technology partners to translate innovation into measurable impact across the world’s most complex live sporting events.My mission is to advance the future of sports through responsible AI, real‑time intelligence, and scalable sports technology innovation.
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