Cindy Johnston
Marketing Sales Enablement Digital Transformation Lead @Lenovo
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WORK HISTORY
Marketing Sales Enablement Digital Transformation Lead @Lenovo
Identify and implement digital solution(s) and end to end process improvements to increase efficiency and effectiveness of global sales enablement and deliver ROI.Highspot: Fully implemented Highspot Sales Enablement Platform across Lenovo including all Businesses and Geographies (excl. PRC) as a single source for Seller to find content (collateral, guidance, tools), customize and pitch to customers. Enhanced the platform with key integrations and leveraged Highspot as critical transformation enabler to: Build a solid foundation of Sales Content and Governance- Aligned 400+ Publishers to collaborate and curate comprehensive & relevant content- Minimize content duplication and optimize content utilization and ROI Drive strong seller adoption- Excited sellers with engaging and focused launch and best practice nurture campaign- Active users / month above target with >85% seller adoption- 3X improvement: “Sellers know when latest content is available”- 2X improvement: “Sellers are confident they’re using the most up to date content”- 20% improvement: “Sellers can find content they need” Improve end-to-end experience- Created transparency and enabled full 360° feedback loops between sellers & publishers- 75% of sellers believe Highspot enhances their selling experience at Lenovo- 75% overall Satisfaction- Top 2 Tools in Lenovo Deliver against business case- 25% Time Savings for sellers on content related activity- 25% reduction in # of sites seller’s access to find the content they needThe success of the Highspot implementation at Lenovo has been recognized with the following awards- Lenovo Corporate Operations – Best in Class Award Winner for Highspot Implementation- Highspot Spark Impact Awards 2023 Finalist – Transformation- Highspot Spark Impact Awards 2024 Winner (Lenovo)- Champion
EDUCATION
KU Leuven
Master of Business Administration (M.B.A.), Strategy
Indiana University - Kelley School of Business
BS, Major: Finance, Minor: Political Science
ABOUT CINDY JOHNSTON
Strategic and operational leader with broad business acumen and proven track record of delivering end-to-end solutions that align and optimize global operations to drive revenue and consistently achieve return on investment goals. Critical thinker with deep data driven experience optimizing and aligning people, processes, technology and programs to increase the impact of Marketing and improve the customer journey. Unique expertise translating complex challenges into clear achievable plans and leading large cross functional teams through execution in matrixed environments. & :Marketing | Communications | Sales Enablement | Digital Transformation | Strategic Planning | Cross-Functional Leadership | Process Improvement | Financial Analysis | Project Management | Business Transformation | Acquisition Integration | Organizational Development | Stakeholder Engagement | Governance : Implementing global sales enablement solutions and driving end to end process optimization to improve sales productivity, optimize content, increase revenue/gross profit and deliver ROI. Increased overall efficiency and effectiveness of Xerox Global Marketing & Communications by 40% through optimization of business capabilities and impact of 600+ person /$250M+ budget function. Generated 25% cost savings through transformation of Marketing and Communications within Xerox and Conduent (spin-off) including definition and design of roles, org structure, processes and systems. Continuous process improvement across revenue cycle driving 40%+ improvement in key functions including: Demand Generation, Sales Enablement, Brand, Content and Experiential. Planned and executed (with CMO) complete centralization of Xerox Marketing and Communications and implementation of Shared Services for 20% of Xerox Marketing roles. Led Project Management Office (PMO) and select synergy initiatives for the $6B acquisition of Affiliated Computer Services delivering planned synergies of $3B Revenue and $1B Profit. Significant experience developing internal & external communications from Board level to employees.
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