Ashwin Kandpal
Marketing Manager @Smapit Media
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WORK HISTORY
Marketing Manager @Smapit Media
Gurugram, IN
Tracked and analyzed advertising costs across social media channels, saving 25% of the marketing budget• Developed monthly content calendars for client social accounts owned and managed to boost account retention by 75%• Published, monitored, and managed social platforms including Facebook & Instagram to ensure 100% accuracy with brand guidelines and timelines for publishing• Collaborated with clients to understand their product positioning to incorporate into ad copy, leading to a 99% client satisfaction rate• Analyzed sales funnels while measuring online campaign performance, resulting in a 23% improvement in conversion rates• Spearheaded and managed Canadian operations to expand client portfolio, resulting in overall increased revenue of $10K YoY
EDUCATION
Seneca Polytechnic
Post-Graduate Certificate, Sports, Entertainment & Event Marketing
Delhi University
Bachelor of Arts - BA (Honours), Spanish Language and Literature
Seneca Polytechnic
Post-Graduate Certificate, Marketing Management
ABOUT ASHWIN KANDPAL
As a retail manager at Ollie Quinn, I create memorable in-store experiences and strengthen brand partnerships through events, promotions, and social media. I also manage e-commerce sales, budget analysis, and competitor analysis, supporting data-driven decision-making and marketing strategy planning.With 6+ years of professional experience in digital marketing, content creation, and campaign strategy, I have mastered the corporate discipline and the agency environment of multi-tasking, idea generation, and developing strong client relationships. I have a post-graduate certificate in sports, entertainment, and event marketing, and another one in marketing management, from Seneca College, as well as a bachelor\'s degree in Spanish language and literature from Delhi University.I am passionate about delivering high-impact results in dynamic environments while being highly organized, proactive, and punctual. I excel at collaborating with diverse teams and stakeholders and ensuring customer satisfaction and retention. I am skilled in social media marketing, content creation, campaign strategy, and integrated communications.
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