Ashwin Jayakumar
Senior Manager - Digital Marketing @Narayana One Health
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WORK HISTORY
Senior Manager - Digital Marketing @Narayana One Health
Bengaluru, IN
As Head of Digital, I lead a high-performing team across key verticals such as growth marketing, lifecycle marketing, automation, SEO, and brand presence. My core areas of responsibility include: Performance Marketing• Lead strategy and execution across paid channels including search, social, display, and programmatic• Focus on full-funnel performance, media efficiency, and revenue impact• Align campaign objectives with broader business KPIs SEO & Content• Oversee technical and content-led SEO, including blogs and landing pages• Conduct keyword research, on-page/off-page optimization, and audits• Drive consistent growth in organic traffic and rankings Lifecycle Marketing• Build and manage journeys through Salesforce Marketing Cloud – both manual and automated• Leverage Yellow.ai to create conversational, trigger-based experiences• Drive user engagement, retention, and reactivation through lifecycle flows Martech & Automation• Own chatbot journeys, DID setup, and platform integrations• Evaluate and deploy martech tools to improve efficiency and scalability• Collaborate cross-functionally on data and automation infrastructure Social Media & ORM• Lead content and engagement across social platforms• Monitor and respond to customer feedback through ORM practices• Strengthen brand reputation through active digital listening Digital Analytics & Experience• Manage GA implementation, dashboards, and performance reporting• Oversee website content, GMB profiles, and blog performance• Build insights dashboards using SFMC, SFSC, and Airo
EDUCATION
MICA | The School of Ideas
PGDM-C, Marketing
NSS Engineering College
Bachelor of Technology (BTech), Computer Science & Engineering
MES Indian School
High School, Computer Science
SKILLS
ABOUT ASHWIN JAYAKUMAR
I head digital marketing with a focus on performance, lifecycle, SEO, and martech — basically, everything that moves the needle across the funnel.On any given day, I\'m juggling media plans, customer journeys, dashboards, SEO audits, chatbot flows, or a hundred tiny experiments that (hopefully) add up to something meaningful. I enjoy building systems that scale, simplifying complexity, and making sure our digital presence is not just active — but effective.What I work on:• Performance marketing across paid channels• CRM + automated journeys via SFMC and Yellow.ai• SEO and blog/content strategy• Martech and automation (bots, DID, integrations, dashboards)• Web, GMB, social media, and ORM• Analytics and reporting through GA, SFMC, SFSC, Custom Graduated from MICA. Co-founded a few startups and dance clubs. Once voted Best Outgoing Student — now more interested in building things that last, make sense, and deliver value.Always up for solving hard problems, shipping good work, and having fun while doing it.
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