Ashvath Srikanth

Head of Marketing @Rainbow Group of Companies, India

IN

Marketing Head | Khalid’s Biriyani – The Biriyani DepotChennai | Brand Leadership | Growth Strategy | Multi-Channel Campaigns | Team ManagementAs the Marketing Head at Khalid’s Biriyani, I lead the brand’s strategic vision and oversee all marketing functions across digital, retail, and performance channels. I manage both in-house teams and external partners to drive consistent, high-impact campaigns that fuel growth across 8+ locations in Chennai.My role encompasses the end-to-end planning and execution of marketing initiatives that balance traditional food heritage with modern consumer behavior. This includes- Leading creative direction and storytelling for brand identity and campaigns- Coordinating with digital agencies, designers, influencers, and media teams- Driving footfall and revenue through outlet-level performance marketing- Overseeing social, paid, and organic media performance across platforms- Launching and scaling GTM strategies for new menu items and store openings- Building data-backed dashboards to track KPIs, ROI, and campaign success- Developing franchise marketing kits and investor-facing brand assetsI believe in building brands with purpose, backed by execution that scales. At Khalid’s, I champion a marketing culture rooted in authenticity, agility, and results.

SRM IST Chennai

Bachelor of Business Administration - BBA, Business Administration and Management, General