Ashton Schuck

Senior Manager, Integrated Marketing @Edible Arrangements

Atlanta, GA, US

Lead 360 integrated marketing strategy and end-to-end campaign execution, owning omnichannel planning, messaging frameworks, and GTM launches with real-time, data-driven creative and campaign optimizations - Serve as central IMC subject-matter expert, coordinating cross-functional teams—including paid, email, ecommerce, creative, product, PR, and field operations—to align strategy, drive execution, and ensure integrated, omnichannel customer experiences - Manage agency and platform partnerships (influencer, creative, PR), providing strategic direction and ensuring alignment with brand objectives and campaign goals - Lead end-to-end creative production—including creative and content brief development, management of photo shoots, and asset approvals—to deliver cohesive, fit-for-channel campaign assets- Led development of hero Valentine’s Day campaign, partnering with Brand and Agency teams on creative strategy, and guiding execution from concepting through production and cross-channel trafficking