Ashton Phillips
Director, Operations and Strategy @Level 5 Capital Partners
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WORK HISTORY
Director, Operations and Strategy @Level 5 Capital Partners
Atlanta, GA, US
Provide strategic leadership for 6 direct reports and over 150 indirect reports across 15 high volume retail locations generating $15M in annual revenue.• Leverage dual capability in operations and finance to drive decision-making, improve margins, and enhance financial reporting quality.• Manage the annual budgeting and forecasting cycle, aligning operational priorities with financial strategy to support revenue growth, cost control, and long-term planning.• Delivered a 25% increase in same studio sales through operational excellence, process innovation, and performance management.• Rebuilt lead conversion strategy, improving conversion from 19% to 35% by reworking intake flows and aligning customer engagement to high-value touchpoints.• Increased average revenue per member from $239 to $260 by redesigning pricing structures, implementing auto-reload SKUs, and aligning marketing and product strategy.• Decreased employee turnover through in-studio engagement and servant leadership, driving retention and team effectiveness.• Boosted weekend revenue by 8% through studio scheduling optimization based on analysis of traffic and utilization data.• Achieved $900K in annual labor cost savings through financial modeling and right-sizing staffing without compromising customer experience (NPS +3%).• Led sell-side M&A transactions for two studio locations, managing diligence and buyer coordination.• Oversee all financial audits, tax filings, and monthly close processes, ensuring compliance and alignment with corporate financial strategy.
EDUCATION
University of West Georgia
Bachelor of Business Administration (BBA), Accounting
University of Georgia - Terry College of Business
Master of Business Administration - MBA
SKILLS
ABOUT ASHTON PHILLIPS
I’m a finance and operations leader with a proven ability to scale multi-unit businesses by aligning strategic planning with frontline execution. I’ve led $15M+ P & Ls, managed teams of 150+, and delivered results across growth, margin improvement, and team performance.From boosting lead conversion by 80% and increasing revenue per member through pricing strategy, to delivering $900K in labor savings while improving customer experience, I bridge the gap between insight and action. I thrive in fast-paced, complex environments where clarity, accountability, and execution drive success.Currently pursuing an MBA at the University of Georgia, Terry College of Business, with a focus on enhancing strategic and leadership capabilities. Dedicated to aligning operational priorities with financial goals to foster sustainable growth, improve margins, and empower teams.
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