Ashna Sahni

Senior Digital Marketing Consultant @MindCypress

Responsibilities - Building Digital Strategy from scratch- Day to day management & posts on Social Media channels - Twitter, Facebook & Linkedin- Amazon, Snapdeal product listing & optimisation- Website performance- Engagement with users & prospective customers- Market segmentation & targeting across India- Working with development & design agencies- Search Engine Optimisation (SEO)- Addition to Google Maps- Using Google Analytics, Webmasters tools & Google tag manager- Email marketing using mailchimp- Wireframes & contents for new website- Running festival based offers- Monthly reports- Weekly keywords rank tracking- Facebook campaign to gather more likes, reviews & selfies (to generate buzz amongst customers\' friends & family)- Tracking leads conversion with sales team- Google adwords campaign- Facebook advertisements- Handling grievances received on various social media channels & third party complaint websites- Competitor analysisPerform in-depth analysis of new client sites.Manage key client accounts and relationships.Contribute to service and procedure improvements.Coach and mentor other team members where necessary.Share industry knowledge across the team and relay best practice to clients.Carry out detailed keyword research for new and existing clients.Act as an authority in pre-sales consultancy work, participating in client meetings and pitches.Plan, recommend and prepare digital marketing strategies for current and potential clients.Liaise with clients throughout active campaigns.Improve the search engine ranking of SEO clients through- On page optimisation- Link buildingResearch social media strategies, implement and monitor social media campaigns.Generate online and offline marketing and advertising ideas for client campaigns.Produce detailed performance reports (including rankings, web statistics, etc).Provide email marketing consultancy, manage complex sends to tight deadlines and provideinsight to clients.