Ashley Sikora

Marketing Director @Grace Farms Foundation

New Canaan, CT, US

Lead strategic marketing initiatives for a prominent humanitarian foundation, managing a team of 16+ communications professionals and contractors.Strategic Communications & Digital Leadership- Drive digital engagement strategy reaching 20+ million users across multiple websites and campaigns, achieving 30% year-over-year growth in engagement metrics- Optimize multi-channel performance across paid, organic, and grant media- Increased traffic and click-through rates across all channels- Maximized ROI on paid media investments- Enhanced organic search visibility and engagement- Successfully leveraged grant media opportunities- Successfully secured over new sponsorships and major donor contributions through strategic communications and relationship buildingEnterprise Digital Transformation Leadership- Architected and implemented comprehensive enterprise-wide CRM ecosystem, delivering 20% under budget- Integrated six core business systems: Salesforce CRM, box office operations, event scheduling, donation platform, form management, and marketing campaign automation- Developed custom dashboards and reporting solutions for real-time data visualization across all platforms- Created unified data architecture enabling seamless information flow between systems- Led cross-departmental training and change management initiativesDigital Infrastructure & Analytics- Scale and manage multi-site digital ecosystem driving- 20+ million annual user engagements- Integrated performance tracking across paid, organic, and grant media channels- Cross-channel campaign optimization- Data-driven decision making- Established comprehensive analytics infrastructure enabling- Multi-channel attribution modeling- Campaign performance optimization- ROI analysis across all media types- Automated reporting and insights generation

New York Institute of Technology

Bachelor's degree

Southern Adventist University

Graphic Design