Ashley Toon
Senior Digital Marketing Manager @Methodist Homes MHA
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WORK HISTORY
Senior Digital Marketing Manager @Methodist Homes MHA
Derby, GB
Accountable for the end-to-end digital marketing strategy to maximise acquisition and conversion rates, utilising the full digital marketing mixSpearheading a major change initiative to deliver impactful and cohesive online customer experiences, including the development of a new industry-leading website that supported a brand refresh, incorporated accessibility standards, and introduced automated workflowsPlaying a key advisory role in collaboration with the senior leadership team and other key stakeholders to influence and align digital strategies with broader business objectivesLeading the development, execution, and evaluation of end-to-end lead generation marketing campaigns and customer experiencesManaging relationships with marketing and website development agencies to ensure the successful execution of strategies and projectsRegularly reporting on digital key performance indicators (KPIs) to the senior leadership team to drive informed decision-makingLine management, coaching and development of a multi-disciplined team of digital marketing specialists.
EDUCATION
CIM | The Chartered Institute of Marketing
Diploma in Professional Digital Marketing
Birmingham City University
CIPR Advanced Certificate in Public Relations
University of Derby
Certificate in Professional Digital Marketing
SKILLS
ABOUT ASHLEY TOON
Strategic marketing leader with a proven track record of driving commercial growth, digital innovation, and measurable ROI across the healthcare, housing, and charity sectors. I currently lead the end-to-end digital strategy for one of the UK\'s largest care home and retirement housing groups (£280m turnover). My focus is on customer acquisition, retention, and engagement, developing integrated strategies that deliver significant and measurable business impact and accelerate growth.
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