Ashley Ruibal
Director of Marketing, Business Development @Femwell Group Health
Signup · Get unlimited contacts
WORK HISTORY
Director of Marketing, Business Development @Femwell Group Health
Miami, FL, US
Directs market research and data analysis to inform marketing strategies, new provider acquisition, and overall brand growth. Defines brand positioning for client group across all channels. Manages marketing budget, optimizing ROI to support business priorities. Develops scalable content for sales enablement and oversees a CRM with prospects for targeted outreach.• Spearheaded targeted campaigns, increasing email open rates by 175% and click rates by 400%.• Drove web visibility, achieving a 70% rise in impressions and 38% growth in leads through digital strategies.• Launched a digital lead nurturing program, resulting in a 26% increase in scheduled sales meetings.• Established a recruitment program workflow, enhancing communication and efficiency amongst internal and external stakeholders.
EDUCATION
Florida International University
Bachelor of Science (B.S.), Communications (Major: Public Relations; AOC: Marketing)
SKILLS
ABOUT ASHLEY RUIBAL
Dynamic marketing leader specializing in B2B and B2C growth, with a proven record in brand development and content strategies. Spearheaded campaigns achieving up to 400% increases in engagement metrics while overseeing substantial budget management and cross-functional teams. Expert in leveraging data analytics to drive informed marketing decisions and optimize ROI. Passionate about cultivating high-performing teams and fostering innovative solutions that align with business growth objectives.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.