Ashley Polcyn
Head of Community and Partnerships @THE YARD GYM
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WORK HISTORY
Head of Community and Partnerships @THE YARD GYM
Lead strategy, concept development, and execution of monthly brand activations, including pop-ups, partner events, and community experiences.Source, negotiate, and manage 15+ brand partnerships across wellness, apparel, and lifestyle, serving as the primary point of contact from onboarding through activation and renewal.Lead end-to-end execution of 2–3 monthly activations, consistently delivering 100+ attendees per event and driving repeat participation through partner-aligned programming.Oversee on-the-ground activation delivery, managing logistics, partner coordination, and real-time execution to ensure high-quality, seamless brand experiences.Track and evaluate partnership and event performance, using insights to optimize future activations, improve engagement, and increase retention.Collaborate cross-functionally with marketing, coaching, and operations to align partnerships with broader campaigns, seasonal initiatives, and brand moments.Translate member feedback and real-time event insights into actionable improvements, continuously refining both partner and community experience.
EDUCATION
University of Tennessee, Knoxville
Bachelor's degree, Marketing
ABOUT ASHLEY POLCYN
Brand and community marketer with 3+ years of experience creating campaigns and activations that connect people to brands in meaningful ways. I have led all aspects of community and partnership initiatives, from strategy and planning to execution, while collaborating across teams to ensure campaigns are organized, engaging, and impactful. I excel at turning ideas into real-world experiences that drive engagement, build culture, and create opportunities for brands to connect authentically with their audiences.
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