Ashley Kramek
Product Marketing Manager @Oticon USA
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WORK HISTORY
Product Marketing Manager @Oticon USA
Execute campaign briefs in line with B2B and B2B2C print & digital sales pieces by collaborating with cross-functional teams to ultimately support in patient engagement. Lead the Oticon Better Hearing Challenge, achieving 36% growth in one month compared to the previous year, by managing cross-functional collaboration with L&D for training setup, aligning with sales on business goals, coordinating with legal on terms, and overseeing vendor management for seamless program execution. Under my leadership, OBHC brought in $2.6mil in revenue over 10 months in 2024.Led B2B email campaigns for my initiatives, achieving a 50% open rate for a targeted send of 266 recipients and a 30% open rate for a large-scale send of recipients, significantly boosting engagement.Lead end-to-end testimonial program: sourced leads, negotiated agreements, collaborated with filming agency, and executed post-production marketing strategies for optimal impact.Designed and launched a scalable, first‑of‑its‑kind lead‑generation program, collaborating with cross-functional partners; delivered a 1.6× ROI on $50K and a 31.7% MQL conversion rate—well above industry norms.
EDUCATION
State University of New York at New Paltz
Bachelor of Arts (BA)
University at Buffalo
Au.D.
ABOUT ASHLEY KRAMEK
I’m a clinician-turned-marketing-leader who bridges data and human connection to create healthcare strategies that resonate. I thrive at the intersection of science, strategy, and storytelling — where I get to combine curiosity with impact, and see ideas come to life.What makes me unique is my holistic perspective: I’ve worked in a private practice setting with patients. After that, I transitioned to Technical Support Audiology at Oticon Inc. before moving into Product Strategy, where I built product positioning, messaging, and sales tools for both B2B and B2C audiences. Today, as Sales Tools (Product) Manager on the Channel Management team, I translate complex ideas into tools and programs that empower teams and drive results.Most recently, I’ve led the OBHC+ program, generating ~$2.6M in incremental revenue in under a year. Along the way, I’ve been recognized with honors like the Diamond Award (given to just four individuals company-wide every six months), but I measure success by the impact I help create for colleagues, customers, and the people they serve.Outside of work, I love food, sustainable living, and crafting. From experimenting with new recipes to cheering on the Buffalo Bills, these passions fuel my creativity and keep me grounded.Let’s connect — whether it’s marketing, healthcare, or great recipes, I’d love to hear from you: a••••••••@gmail.com.
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