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Ashley Ellsworth Bird

Global Brand Director, Brand Strategy & Development, Classics & Essentials Brands @Hyatt

Portland, OR, US
EMAILS
a••••••••@hyatt.com
MOBILE NUMBERS
+12•••••••16

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WORK HISTORY

Feb 2026 — Present

Global Brand Director, Brand Strategy & Development, Classics & Essentials Brands @Hyatt

EDUCATION

2008 — 2009

Villanova University

Master’s Certificate in Applied Project Management, Project Management

2009 — 2012

Drexel University

Master of Science, Architecture, Interiors & Design, Historical Restoration, Installation Art, Sculpture

2002 — 2004

University of Washington

BA, Theatre and Film Production

2022 — 2024

Cornell University

Executive Master of Management in Hospitality, Hospitality

2005 — 2006

University of Washington

Certificate in Arts Management for the Performing Arts, Arts Management

SKILLS

Project ManagementProgram ManagementProcess ImprovementConsultingSharepointAgile MethodologiesSoftware DevelopmentDatabasesIntegrated MarketingCrm

ABOUT ASHLEY ELLSWORTH BIRD

Director, Global Brand Strategy & Development at Hyatt. Proudly part of the Classics & Essentials Brand Teams. Passionate, driven, and strategically creative professional with 10+ years of branding and marketing experience in the hospitality and real estate development sectors.Proven track record in developing, repositioning, and growing brands.Specialized in portfolio growth, management, and long-term client relationship building. Extensive experience creating and executing strategic business plans.Thrive in positive, forward-thinking, flexible environments. Have a knack for rallying teams around a common goal. Master of juggling many projects simultaneously, having led multiple teams handling dozens of concurrent client engagements.Skills: Strategic brand positioning, development, and launch. Multi-year tactical roadmap strategy creation and implementation. Multi-million dollar hospitality portfolio management. Thorough understanding of hospitality financials including profit drivers. Brand identity development. Market research and analysis. Integrated marketing communications development. Website development. Strategic partnerships and client advocacy. Social media strategy. Internal and external communications.

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