Ashley Tittle
Director of Marketing and Communications @California State Parks Foundation
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WORK HISTORY
Director of Marketing and Communications @California State Parks Foundation
San Francisco, CA, US
Working to engage audiences with the work of California State Parks Foundation and California stateparks. Developing and implementing integrated marketing communications strategies and plans, senior leadership teams, coaching and mentoring staff to achieve organization-wide success, and driving key results in the areas of brand awareness, advocacy, education and outreach, and community engagement. Responsible for the $5.2 million membership and annual fund program, and marketing and communications overall for the organization. Train and mentor a staff of four direct reports, and an overall team of six.• Strategic Leadership: Serve as a member of the Executive and Senior Manager Teams, collaborating to shape the overall strategic direction and tactical plans for change and growth within the organization. Promote a culture of high performance and equity, with continuous improvement that values learning and extraordinary work product.• Facilitating Collaboration: Establish streamlined processes, efficient procedures, and cross-departmental meetings to enhance collaborative synergy in content creation. • Creative Process and Implementation: Proficient in managing the end-to-end creative process, from copy to design and production, harmoniously integrating these aspects to produce impactful content. A keen attention to detail and efficient project management ensure timely delivery and quality standards. Collaborating seamlessly with teams and consultants to bridge creative vision with practical implementation, resulting in engaging marketing materials.• Project management: Implemented Asana across the organization as our go-to projectmanagement tool for project management, especially for marketing and communication. This has led to more efficient project execution, ensuring we meet goals on time, while maintaining quality and consistency in our projects.
EDUCATION
University of California, Santa Cruz
Bachelor of Arts (B.A.), Environmental Studies and Biology
ABOUT ASHLEY TITTLE
First and foremost, a lover of parks and the outdoors. An ambitious and hardworking Marketing and Communications professional with a proven record of developing and leading successful communications and marketing, membership, and annual fund programs. Extensive experience in developing and implementing marketing plans, innovative campaigns, and digital initiatives that inspire, engage, and create impact. A strategic thinker, and a creative problem solver, who is also able to roll up their sleeves to get work done. A member of the leadership team who cares deeply about staff growth, mental health, and connection to their work.
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