Ashley Minaudo
Digital Marketing Director @Smile Partners Usa
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WORK HISTORY
Digital Marketing Director @Smile Partners Usa
Troy, MI, US
Responsible for omni-channel marketing programs for 110+ offices.Lead and managed team of inbound, outbound and paid media managers.Business Compliance Committee Leader.Reduced overall advertising spend by 18%.Increased new patient conversions YOY by 77%.Managed online listings and dental network programs.Managed and created call scripts for phone training.Launched and Branded referral program to yield over 6 figure ROI.Created SEO program for 35 offices.Increased New Patient count from Organic Referral by 477% YOY. Managed web development and 50+ website launches.Managed Review campaigns to facilitate over 55k total online reviews with 4.8* rating.Oversaw Marketing Portal Requests and reduced turn-around time by 7 business days.Enhanced the Patient online user journey mapping to improve engagement by 30%.Rolled out new Mission, Vision and Values to improve company culture.
EDUCATION
University of Michigan-Flint
Bachelor of Arts (B.A.)
SKILLS
ABOUT ASHLEY MINAUDO
I am a growth-focused marketing leader with more than 10 years of experience driving…
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