Ashley G.
Senior Manager - Crm Developmemt @RBC
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WORK HISTORY
Senior Manager - Crm Developmemt @RBC
Calgary, AB, CA
Leading a high-performing team delivering Salesforce Financial Services Cloud solutions for Wealth Management Canada. As co-chair of our Centre of Excellence, I’m driving innovation in both platform capabilities and how we deliver value — with a strong focus on speed, scalability, and strategic alignment.Key Highlights:* Automated a critical compliance process, eliminating manual Excel tracking and reducing risk* Streamlined intake and prioritization processes through our CRM Centre of Excellence* Helped evolve our innovation hub to accelerate time-to-market and cross-functional delivery* Supported developers by removing blockers and enabling a focus on high-value outcomes* Fostered strong engagement across business and technology stakeholders, ensuring clarity on vision, roadmap, and delivery
EDUCATION
Okanagan University College
Sociology and Anthropology
Karma Yoga
RYT 200HR, Yoga Teacher Training/Yoga Therapy
Go Lean Six Sigma
Green Belt - Lean Six Sigma
SKILLS
ABOUT ASHLEY G.
With 20+ years of experience at the intersection of technology, business, and human-centered leadership, I specialize in driving high-impact CRM and product delivery in enterprise environments. Currently serving as Senior Manager of CRM Development at RBC, I lead Salesforce innovation for the Advisor Desktop Experience within Wealth Management Canada. I’m passionate about building high-performing teams, accelerating Agile delivery, and shaping scalable, future-ready solutions that create lasting value for both users and organizations. My career has spanned digital transformation, QA, UAT, and full SDLC delivery across telecom, retail, and financial services — but the through-line has always been people. Whether leading a Centre of Excellence, embedding CRM strategy in day-to-day operations, or launching change champion networks, I thrive when I\'m enabling teams, translating strategy into action, and building cultures of trust, clarity, and innovation. I believe in leading with transparency, mentoring with purpose, and driving change that sticks. Long-term, I’m passionate about helping others through transitions, and I see a future where leadership, wellness, and human growth intersect in powerful ways.
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