Ashleigh Kuniski
Co-founder & Client Strategy Lead @Mira Media
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WORK HISTORY
Co-founder & Client Strategy Lead @Mira Media
Halifax, NS, CA
EDUCATION
St. Francis Xavier University
Bachelor of Business Administration (BBA)
SKILLS
ABOUT ASHLEIGH KUNISKI
After a decade in the paid media agency world, I noticed a gap in the industry. Media planning agencies focused so heavily on strategy, and not enough on optimization. Performance marketing agencies focused so much on optimization and not enough on strategy. At Mira Media were are blending media planning and performance marketing. We ensure we have a strategic foundation in place, and continue optimizing throughout the duration of the campaign. We also know that paid media can only be as successful as the post-click experience. At Mira Media we strategize for the entire customer journey. Not only do we create full-funnel media strategies, we also consult on creative, messaging, and landing pages. Our expertise spans across a wide variety of verticals, budgets, regions and business challenges. Our platform experience includes: Paid search (Google & Bing) Paid social (Meta, YouTube, Pinterest, Twitter, Reddit, Quora, LinkedIn, TikTok) Programmatic and premium display Immersive, audio, influencers, and connected TV Deriving insights and educating clients on key metrics and optimizations is crucial to long term success. We are constantly optimizing and testing, as we know that what worked yesterday may not work tomorrow.
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