Ashlee Cram
Senior Director, Brand Media & Performance Marketing @adidas
Signup · Get unlimited contacts
WORK HISTORY
Senior Director, Brand Media & Performance Marketing @adidas
Oversee and direct both brand media and performance marketing, and department operations by leading team of 38 staff across: Affiliate, Paid Social, Paid Search, SEO, Display, B2B, Gift Cards, Audience Management, & Brand Media. While also- Managing large yearly budgets; Analyzing strict ROI targets weekly; Utilizing for brand media KPIs - Partnering with business unit partners to obtain incremental funds and secure complete full funnel alignment - Generating significant revenue by guiding planning and launch of full-year promotional code strategy - Enhancing partnership marketing & gift cards efforts resulting in compelling revenue trajectory
EDUCATION
Texas Christian University
Broadcast Journalism
The University of Texas at Arlington
Associates, General
SKILLS
ABOUT ASHLEE CRAM
With 20 years in digital, I’ve navigated the industry’s evolution specializing in media…
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.