Ashkan Safari
Market Insights Manager @Vertical
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WORK HISTORY
Market Insights Manager @Vertical
Toronto, ON, CA
Internal Team Support: Led market research and competitive analysis to identify high-value client segments and shape VerticalWave’s service positioning and targeting strategy, focusing on e-commerce brands and digital-first businesses. Designed and integrated PCX, NPS, and CSAT survey systems with Power BI to track collaboration quality, uncover satisfaction trends, and strengthen client retention across VerticalWave’s digital project pipeline. Client-Facing Projects: Developed B2C eCommerce sales, ads analytics, and ROI tracking systems (Shopify + Amazon), using MySQL and Power BI to deliver post-launch performance insights for client campaigns and conversions. Built B2B sales and marketing KPIs reporting systems using Azure Blob Storage (ETL) and Power BI, enabling clients to track post-launch performance across campaign ROI, lead quality, and conversions.
EDUCATION
Azad University (IAU)
B.Sc., Biomedical Engineering
University College Dublin
Doctor of Philosophy - PhD, Biomechanical Engineering
George Brown Polytechnic
Graduate Certificate, Project Management
Atlantic Technological University
M.Eng., Bioengineering
SKILLS
ABOUT ASHKAN SAFARI
From lab to real world — I transformed my PhD research into a commercially viable technology as part of a €2M EU-funded project at University College Dublin, leveraging my expertise in scientific market research and science-to-business marketing strategy.Building on this foundation, I worked across multiple sectors—leading market and industry research at large corporations (such as BDO) and tech startups, as well as conducting qualitative and quantitative surveys on human behavior research at the Toronto District School Board (TDSB). These experiences were supported by a wide range of research tools and methodologies, including:Competitive Analysis & Industry Research (SWOT, PESTLE, Porter’s Five Forces).Focus Groups & Surveys (NPS, CSAT, CES, Max Diff, Conjoint) Company & Market Intelligence (ZoomInfo,Pitchbook, IBISWorld, Statista). Data Analysis & Reporting (Excel, SPSS, R, Power BI, Looker, MySQL, Azure ETL). MarTech & BI Tools: Workday ERP, Dynamics 365, Marketo, Meltwater, Moz, GA).
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