Ashita Koul

Communications Associate @Girls Count

New Delhi, IN
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WORK HISTORY

Nov 2023 — Present

Communications Associate @Girls Count

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New Delhi, IN

As a Communications Associate at Girls Count India, a leading advocacy coalition working to address gender-biased sex selection and empower the girl child, I contribute to the organization’s mission through strategic communications, storytelling, and stakeholder engagement. My key responsibilities include:Content Strategy & Development: Craft and curate compelling content across digital platforms, including social media, newsletters, blogs, and reports to amplify Girls Count’s voice and advocacy efforts.Campaign Management: Support the planning, execution, and monitoring of high-impact campaigns aimed at changing public perception and influencing policy on gender equity.Design & Branding: Collaborate with designers to ensure brand consistency and produce creative assets for awareness initiatives.Monitoring & Analytics: Track engagement metrics and provide insights to optimize communication strategies for broader reach and stronger impact.Stakeholder Engagement: Liaise with coalition partners, donors, and civil society organizations to align messaging and ensure cohesive communication.

EDUCATION

2022 — 2023

University of Bristol

Master of Science - MS

2021 — 2022

Indian Society of International Law

Postgarduate Diploma

2017 — 2020

Miranda House, Delhi

Bachelor of Arts - BA

ABOUT ASHITA KOUL

As a purpose-driven communications and public affairs professional, I bring experience across international development, sustainability, policy research, and corporate social responsibility. With a background in Political Science and International Relations, I’ve led campaigns, managed stakeholder partnerships, and delivered communications strategies for organizations like UNFPA, Swechha, and Girls Count India. My work spans sectors from climate action and education to gender equity and digital advocacy. I thrive at the intersection of strategy, storytelling, and impact. Whether it’s designing policy communication frameworks, managing CSR initiatives, or executing end-to-end campaigns—I bring clarity, creativity, and commitment to every project.

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