Ashish A.

Associate Marketing Manager @M.C.P. McCaughey Consumer Products Management Inc.

Burlington, ON, CA

As an Associate Marketing Manager at MCP, I support the strategic development and execution of marketing and sales initiatives for the Dr. Scholl’s brand in Canada. My role involves close cross-functional collaboration with Sales, Insights, Operations, and Supply Chain teams to drive brand growth and strengthen market presence across major Canadian retailers:• Support the launch of new SKUs by developing market-ready strategies, including positioning, pricing, and forecasting.• Create compelling, data-driven retailer presentations using Nielsen data and client insights to support sell-in efforts and trade marketing programs.• Lead the preparation of national listing forms, price surveys, and product databases for key retail partners, including Shoppers Drug Mart, Walmart, and Loblaws.• Streamline the execution of brand playbooks, image libraries, and sell sheets to ensure marketing alignment and operational efficiency.• Collaborate with Supply Chain teams on demand planning to optimize forecasts and reduce out-of-stock occurrences.• Track marketing trade spend and performance metrics, delivering regular reports to inform strategic decision-making.• Conduct market research and competitive store audits to support promotional planning and identify innovation opportunities.

Mumbai University

Bachelor of Business Administration (B.B.A.)