Asha Begum
Brand Operations Manager @Choice Hotels International
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WORK HISTORY
Brand Operations Manager @Choice Hotels International
North Bethesda, MD, US
Execute brand operations initiatives across franchise markets, ensuring alignment with brand standards and operational consistency.• Lead test-and-learn pilots to evaluate new programs, processes, and tools, analyzing results to inform broader rollout decisions.• Partner cross-functionally to implement brand programs, manage timelines, and drive execution at the property level.• Monitor performance metrics and compliance data to identify gaps, recommend improvements, and support franchise success.• Serve as a key operational liaison between corporate teams and franchise owners, translating strategy into practical execution
EDUCATION
Penn State University
Bachelor of Science - BS
ABOUT ASHA BEGUM
Brand Operations Manager with 8+ years of experience across hospitality, brand operations, and project management. I specialize in driving operational excellence through process improvement, cross-functional collaboration, and data-driven decision-making.I’m passionate about building strong teams, improving performance at scale, and delivering experiences that align brand standards with real-world operations.
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