Asad Lalljee
Curator @Royal Opera House Mumbai
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WORK HISTORY
Curator @Royal Opera House Mumbai
Mumbai, IN
Programming & Revenue LeadershipDrove the transformation of the Royal Opera House Mumbai into a premier cultural hub post-restoration, curating 70%+ of events and revenue. Designed and managed 54 events in 2024–25 across performing arts, literature, and visual arts, including the Royal Opera House Comedy Series and high-profile literary launches (Ramachandra Guha, Amitav Ghosh).International Cultural CollaborationsCurated global programs featuring the Philadelphia Boys Choir & Chorale, Spirit of New Orleans Jazz with Carnegie Hall performer Charu Suri, and special appearances by David Walliams and other international authors. Partnered with diplomatic missions to bring world-class cultural programming to Mumbai.Cultural Impact & Venue TransformationPositioned the Opera House as a landmark cultural destination, blending heritage with innovative programming. Introduced experiential formats (e.g, heritage walkthroughs) that deepened community access while strengthening the venue’s role as Mumbai’s cultural centerpiece.
EDUCATION
St. Xavier's College
BA, Economics
Emerson College
MA, Marketing Communicatons and Advertising
ABOUT ASAD LALLJEE
Cultural Institution Builder | Policy Influencer | International Expansion LeaderI transform cultural platforms into drivers of policy change and international collaboration. Over 15 years, I\'ve built AVID Learning from a local initiative into India\'s premier cultural diplomacy platform—2,00+ programs reaching 2+ million global learners, with successful expansion into Dubai and Abu Dhabi markets.Currently serving as CEO of AVID Learning and Curator of Royal Opera House Mumbai, I bridge culture, technology, and policy. My work spans AI-focused programming, cultural policy development with India\'s Ministry of Culture, and strategic partnerships with diplomatic missions across 15+ countries.Recent Impact:→ Co-developed cultural policy frameworks submitted to Ministry of Culture via FICCI/UNESCO→ Launched AVID Learning Middle East with programming across major UAE festivals→ Generated 70%+ of Royal Opera House post-restoration programming and revenue→ Pioneered AI-culture intersection programming positioning organizations at innovation forefrontMy foundation includes a decade on Madison Avenue managing $150M+ campaigns for Verizon Wireless, HP, Dell, and Sony at McCann Erickson and Hill Holliday—experience that informs my approach to scaling cultural initiatives globally.I\'m passionate about positioning culture as soft power—building platforms where arts, technology, and diplomacy converge to drive inclusive growth and cross-cultural understanding.Open to opportunities in: Cultural diplomacy, tech-culture integration, international expansion, cultural brand strategy
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