Arzoo Singh
Marketing and Coordination Lead @Causeway Creative
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WORK HISTORY
Marketing and Coordination Lead @Causeway Creative
EDUCATION
St. Joseph’s School Shaktinagar
High School Diploma, Science
Tata Institute of Social Sciences
Postgraduate Diploma, Media and Entertainment
Tata Institute of Social Sciences
Post graduation diploma, Mass Communication/Media Studies
Symbiosis College of Arts & Commerce
Bachelor of Arts - BA honours, English Language and Literature, General
The University of Manchester
Master of Science - MS, International Development - Public Policy and Management
SYMBIOSIS INTERNATIONAL UNIVERSITY
Diploma of Education, Liberal Arts and Sciences/Liberal Studies
ABOUT ARZOO SINGH
I work at the intersection of brand, experiences and influence.With 5 years of experience across India and the UK, I specialise in experiential and event-led marketing for political, public affairs and corporate organisations. My work focuses on turning conferences, expos and live moments into strategic brand assets that build trust, drive repeat engagement and open doors to long-term relationships.Currently at Causeway Creative, I lead brand repositioning, external communications and high-impact political events for MPs, think tanks, charities and policy groups, including flagship conference activations with 80% repeat attendance. I enjoy shaping experiences that resonate with senior stakeholders and reflect a clear, consistent brand narrative.Previously, I worked with global agencies such as Edelman India and Adfactors PR, delivering integrated mandates for brands including Swiggy, DP World, Bayer, L&T, ASUS and Honeywell. This grounding in PR and strategic communications continues to inform how I approach brand building today, with clarity, credibility and purpose.I’m particularly drawn to marketing that operates in complex, high-stakes environments, where storytelling, relationships and real-world experiences matter more than noise.
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