Aryna Kharytonenka
Global Marketing Automation Manager @Bricsys , Part Of Hexagon
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WORK HISTORY
Global Marketing Automation Manager @Bricsys , Part Of Hexagon
Driving business growth through strategic implementation of marketing automation solutions. Core focus: designing, executing, and optimizing multi-channel campaigns that enhance customer engagement and increase ROI. I leverage data-driven insights to streamline processes, nurture leads, and maximize conversion rates on a global scale.
EDUCATION
Belarusian State University
Bachelor's degree, World Economy
UC Leuven-Limburg
Bachelor's degree, Business Management - Marketing
SKILLS
ABOUT ARYNA KHARYTONENKA
Marketing Manager with 8 years of experience successfully working cross-functionally with Sales, GTM, CS, and Product Teams to nurture customer relationships and drive buying processes at scale in SaaS businesses. I \"live and breathe\" digital marketing and SaaS technologies, feel passionate about scaling lifecycle projects in customer-focused tech environments, running event initiatives that engage users, and enabling sales by building strong material that emphasizes the brand\'s competitive edge.Analytical mind, creative spirit, and empathetic soul. These are the key strengths of the marketing professional I work to become each day. Currently, I am a Marketing Manager at Bricsys, busy growing the Marketing Automation department, rolling out HubSpot to build strong lifecycle marketing initiatives and provide personalized experiences for our prospects and customers. If you’d ask my colleagues… I’m that crazy one who won’t stop talking about her obsession with marketing workshops, webinars, digital summits, and podcasts. Whether it’s the Diary of a CEO with Steven Bartlett, State of DemandGen episodes with Chris Walker, intensive networking at Web Summit, or full-on attention at Drift’s RevGrowth - I’m there, ready to learn. Top statements I live by today: 1. Progress over perfection. If we can challenge convention, we can solve any problem. Failure is knowledge, and knowledge is success.Interested in discussing Marketing Automation, Customer-Centricity, Leadership, or… the next best marketing workshop to attend? I’m always happy to connect and learn from each others. Cheers!
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