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Aryan Verma
Events Officer @Saints Sport
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WORK HISTORY
Events Officer @Saints Sport
As the Events Officer at the Athletic Union, University of St Andrews, I am responsible Organizing and executing university sporting and social events, combining digital marketing, analytics, and stakeholder engagement to enhance participation and event experience.Main KPI\'s:• Increase event participation and engagement through strategic campaigns.• Strengthen volunteer coordination for smooth event operations.• Enhance stakeholder satisfaction using structured feedback systems.• Optimize event strategies through data-driven analysis.• Improve digital visibility of university events.
EDUCATION
University of St Andrews
MLitt, International Business
Shiv Nadar School (Gurgaon)
IB (International Baccalaureate)
Nottingham Trent University
BA (Hons) Business, Business
ABOUT ARYAN VERMA
True strategy begins where data meets imagination, where insight transforms into impact and ideas evolve into results.”I am a Postgraduate Student at the University of St Andrews, pursuing my MLitt in International Business, recipient of the Global Merit Award Scholarship, and currently serve as Events Officer at Saints Sport. I lead major university events, combining digital marketing, data analytics, and strategic coordination to enhance engagement and deliver results. Outside academics, I play Golf & practice Mixed Martial Arts, reflecting discipline, resilience, and personal growth.With a First-Class Honours Degree, BA (Hons) in Business from Nottingham Trent University and global exposure having lived and studied in UK, South Africa, India, Bahrain, Morocco, and Tanzania, I bring a global perspective to marketing, strategy, and analytics. I translate insights into actionable strategies that drive brand growth and meaningful impact in business and community initiatives.Milestones & Recognition: Global Merit Award Scholarship, University of St Andrews 2nd Place Nationally – Universities Business Challenge UK Grand Final 2023–2024 NTU Employability Awards – Bronze, Silver & Gold (2024) Best Innovation with a Social Message Award – PHD Chamber of Commerce, India (Posture Perfect Project) Led initiatives like Concert for COVID and Adult Literacy ProgrammeExpertise & Credentials: Certified in Google Analytics, Digital Marketing, and Excel Essentials Advanced training in Business Development, Lead Generation, Strategic Selling, and Prompt Engineering for AI Sustainability-focused certifications in Project Management and ESG Supply Chains Practical exposure through Forage simulations with BCG, Bloomberg, and Red Bull Cross-disciplinary learning in Predictive Modelling, Personal Branding, Sports Marketing, and Luxury Brand ManagementFrom leading high-impact events to developing analytics-driven marketing strategies, my journey reflects curiosity, strategic thinking, and resilience. I aim to drive sustainable growth and innovation for forward-thinking organizations while creating meaningful impact in every project I undertake.Sports & Extra Curricular:An aspiring Golfer at the Intermediate Level, I am an annual member of the St. AndrewsLinks Golf Academy and a regular at the driving range.Mixed Martial Arts (MMA) Member at University of St. Andrews Sports Club. I play the guitar & have been a member of the NTU Band Development Program.Member of Tennis and Thai Boxing at NTU Sports Club.
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