Arunima Ray

Trade Marketing Manager @Haier Appliances India Pvt Ltd

Bengaluru, IN

Enhanced brand presence through effective in-store planning, execution, and tracking aligned with annual marketing priorities.Managed display rotation and execution of brand fixtures on the shop floor.Developed incentive schemes to drive sales of end-of-life (EOL) models.Set and achieved targets for promoter and store sellout, productivity, display, and counter share.Collaborated with product category, marketing, and retail data teams to leverage shopper and retail insights.Managed budget allocations for trade promotions across channels.Organized promotional events for new product or service launches.Regularly visited points of sale to ensure brand visibility and adherence to guidelines.Managed the HMIS portal and resolved queries efficiently.