Arun S.
Experience Designer (Growth & Innovation) @Sage
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WORK HISTORY
Experience Designer (Growth & Innovation) @Sage
Manchester, GB
Designed and built product UI to enhance Copilot adoption and product features using HTML, CSS & JS in Pendo.• Tested design solutions in Pendo to QA user flows, validate UI behaviour, and ensure all in‑app experiences met WCAG accessibility guidelines before release.• Improved the paywall experience to upsell higher-tier plans for Sage Sole Trader, increasing conversion rates by 25%.• Designed and delivered multiple email campaigns for product feature launches and suite bundles, with top-performing campaigns reaching a 33% open rate.• Implemented a product-led growth (PLG) framework to optimise user flows and drive product adoption across the full user journey. • Audited web and in‑app experiences to ensure journeys worked correctly, aligned with the design system, followed UX and PLG frameworks, and met WCAG accessibility standards across both product and web touchpoints.• Conducted competitive user research to identify emerging UX trends and inform product design strategy.• Analysed user engagement data through analytics tools, which lead to decision making designs for web, product and email experiences.
EDUCATION
University of Staffordshire
Bachelor's degree, Applied Computing (Professional Body of British School of Computing)
ABOUT ARUN S.
Passionate about all things digital, I enjoy designing intuitive, meaningful experiences that put users first. With a background spanning UX design and front-end development, I bring a practical, user-centred approach to crafting solutions that are both visually engaging and technically meaningful.Currently a UX Designer at Sage (Growth & Innovation), I work across product UI and product-led growth initiatives to drive adoption and improve the end-to-end user experience. I’m comfortable translating user research and behavioural data into thoughtful design decisions, collaborating closely with cross-functional teams in agile environments, and delivering work aligned with design systems and brand guidelines.
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