Aruj Uniyal

Marketing Manager @Brandman Retail

New Delhi, IN

Achieved brand relaunch in the Indian marketthrough strategic planning and targetedmarketing initiatives. Led expansion efforts byopening 4+ New stores nationwide and enhancing e-commerce presence on TataCliq Luxury, Amazon, Nykaa and Flipkart.Aligned closely with APAC team to establish standardized brand guidelines, coordinating global efforts in marketing and visualmerchandising for upcoming seasons.Orchestrated impactful events and activations toelevate brand perception.Developed a robust social media strategy,creating engaging content and collaborating withinfluencers within the sneaker community.Managed performance marketing andimplemented CRM activities to target and grow consumer database. Successfully grew social media following by 128k within one year.Secured key sponsorships with prominent sportspersonalities during World Cup, IPL season, WPL & other events. Established strategic PR partnerships with celebrities and influencers to enhance brand visibility and recall among Indian audiences.

FDDI Business School (Ministry of Commerce and Industry, Government of India) , Institute of National Importance - By Act of Parliament

Master's degree in retail and fashion merchandising