Arthur Malczewski

Marketing Manager @Vibrant Performance

Mississauga, ON, CA

Overhauled brand and restructured entire Marketing Department: created guidelines, standards, opened social media platforms, best practices, standards for new product roll outs, re-branded with new logo, packaging, and modernized look and feel of the brand for 3600+ products • Created detailed brand guidelines on retail, sponsorship, and supplier level to ensure consistency across the brand; including logos packs, colour pallets (pantones), fonts, placement, packaging, etc. • Managed annual marketing budget, and successfully provided annual growth in sales, social media following and branding • Created photo/video department with state of the art studio to effectively and efficiently produce in-house product and “how-to” content • Successfully created a YouTube channel with engaging content and product videos to gain subscribers • Built out an Instagram account to 212k followers by staying on top of changing algorithms, creating curated collaborations, campaigns and building a standardized post style and theme • Collaborated with Sales Director and Managers to align with sales goals and targets • Project Manager for Brand Activation: Trade Shows, Print material (biennial Product Catalog, 4-folds) • Created and managed sponsorship program: funnelled data via application process, standardized contracts and tracking system to collect ROI Data • Managed a professional record setting race team: designed livery, worked with wrap vendors, collaborated with 2nd and 3rd tier sponsors for logo placement, built out race schedule and travelled to events, while hiring media team to gather content and build story for social media channels. • Optimized vibrantperformance.com for SEO, as well as gathered all data to hit Gold Status on SEMA Data Corp

University of Toronto at Mississauga - Erindale College

Bachelor of Arts (B.A.), Communication and Media Studies