Artem Petukhov
Chief Marketing Officer @Cravin
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WORK HISTORY
Chief Marketing Officer @Cravin
Cravin is a gamified e-commerce platform for collectibles with guaranteed fair value. Backed by MVP Founders and Play Ventures.
EDUCATION
Plekhanov Russian University of Economics
Master's degree, Marketing/Marketing Management
SKILLS
ABOUT ARTEM PETUKHOV
I build and run marketing systems that scale products to millions of users, combining strategic planning with hands-on execution. 15+ years in digital products, mobile apps, and games. Built War Robots marketing from the ground up at Pixonic (scaled to 100M+ installs, acquired by VK Company). Applied these proven frameworks with Wargaming\'s mobile portfolio, including World of Tanks Blitz.My approach:I stay close to the numbers, the channels, the creatives, and the execution. I\'ve launched campaigns worldwide, including challenging markets like China, Japan, and South Korea. Throughout my career, I\'ve managed $50M+ annual budgets, expanded large-scale influencer marketing programs, and led cross-functional teams across 4 international offices.What I bring- Growth marketing & user acquisition: Developed and scaled acquisition systems from scratch to millions of users across digital products- Performance marketing & go-to-market strategy: Launched products with measurable ROI through data-driven performance campaigns and testing frameworks- Brand strategy & product marketing: Positioned products for global audiences through omnichannel campaigns - from digital and mobile marketing to creative strategy and brand storytelling- Marketing analytics & automation: Implemented AI-powered optimization systems, introduced marketing automation tools, scaled lifecycle marketing programs- Team leadership & execution: Built and led small, high-impact, insight-driven teams.
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